Mahindra Thar Roxx: The New Face of Adventure and Style
For years, the Mahindra Thar has been more than just an SUV in India—it’s been a lifestyle icon. Known for its raw power, off-road capabilities, and adventurous spirit, the Thar has won the hearts of enthusiasts across generations. Now, Mahindra is taking the game to the next level with the Mahindra Thar Roxx, a bold new SUV that promises to mix rugged performance with modern comfort.
The Thar Roxx is not just an upgrade; it’s a complete reimagination of what a lifestyle SUV can be. With a tougher stance, premium interiors, advanced features, and powerful engine options, this SUV is designed for those who seek thrills without compromise.
A Bold New Design for the Road and Beyond
The Mahindra Thar Roxx is built to make a statement wherever it goes. Its design reflects strength and modern elegance at the same time. A redesigned front grille, striking LED DRLs, projector headlamps, and a muscular bumper give it a commanding presence. The tall stance, wider body, and stylish alloy wheels add to its bold personality, making sure it dominates both city roads and off-road trails.
The SUV will also be available in fresh dual-tone and solid color schemes, designed to attract young buyers who want something that looks sporty yet premium.
Premium Interiors That Redefine Comfort
While the older Thar was known more for its ruggedness than luxury, the Thar Roxx bridges that gap beautifully. Inside, the cabin is more premium, with leatherette upholstery, soft-touch finishes, and a well-laid-out dashboard. A larger infotainment touchscreen with connected car features, wireless Apple CarPlay, and Android Auto ensures entertainment on the go.
Comfort is another key highlight—ventilated front seats, multi-zone climate control, a premium audio system, rear AC vents, and generous cabin space make it perfect for long family drives. Mahindra has worked hard to ensure the Thar Roxx feels as good in the city as it does in the wild.
Engine Options and Off-Road Capability
The Thar Roxx will carry forward Mahindra’s legacy of powerful engines. It is expected to be offered with both petrol and diesel options, available in manual as well as automatic transmissions. Performance will be one of its strongest points, with smooth power delivery for highways and torque-rich engines for adventurous terrains.
The highlight remains its off-road ability. With advanced 4×4 technology, differential locks, high ground clearance, and strong suspension, the Roxx is tailor-made for adventure lovers. Whether it’s rocky hills, sandy deserts, or river crossings, this SUV will not disappoint.
Safety Comes First
Mahindra has been focusing strongly on safety in its recent models, and the Thar Roxx will carry the same DNA. Expect features like six airbags, ABS with EBD, electronic stability control, hill hold assist, traction control, and ISOFIX mounts for child safety. Its robust build and advanced driver assistance features will give drivers complete peace of mind.
Mahindra Thar Roxx Variants and Price in India
Mahindra is expected to launch the Roxx in multiple variants, offering both 4×2 and 4×4 options. Here’s a look at the expected lineup:
| Variant | Drivetrain | Transmission | Expected Price (Ex-showroom) |
|---|---|---|---|
| Thar Roxx AX Petrol 4×2 | 4×2 | Manual | ₹12.00 lakh |
| Thar Roxx AX Diesel 4×2 | 4×2 | Manual | ₹12.80 lakh |
| Thar Roxx LX Petrol 4×2 | 4×2 | Automatic | ₹14.50 lakh |
| Thar Roxx LX Diesel 4×4 | 4×4 | Manual | ₹15.20 lakh |
| Thar Roxx LX Diesel AT | 4×4 | Automatic | ₹16.80 lakh |
| Thar Roxx Top Edition | 4×4 | Automatic | ₹18.00 lakh |
(Prices are estimated and may vary at the time of official launch)
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Final Thoughts
The Mahindra Thar Roxx is a big leap forward for India’s most loved lifestyle SUV. It’s tougher, smarter, safer, and more luxurious than ever before. For city dwellers who love weekend getaways, and for hardcore adventurers who want to go beyond boundaries, the Thar Roxx is designed to match every spirit.
It is not just a vehicle—it’s an experience, a feeling of freedom, and a companion for those who believe in creating stories on every road they travel. With competitive pricing, modern features, and unmatched ruggedness, the Thar Roxx is all set to win hearts and strengthen Mahindra’s SUV legacy.
Disclaimer: The details in this article are based on industry reports and early insights. Official specifications, features, and prices of the Mahindra Thar Roxx may differ at the time of launch.