Morgan’s Midsummer Coupe Only Exists Because 9 Customers Want One — And That Might Be The Coolest Part
Most modern cars begin with spreadsheets.Market forecasts, production targets, customer clinics, and years of planning usually decide what reaches the road.The Morgan Midsummer Coupé followed a completely different path.It reportedly began with a single question. After Morgan and Pininfarina created the stunning open-top Midsummer roadster, one customer asked something simple: what if this car had … Read more